For a few years before 2012, I had convinced myself that the best workouts would come from outdoor activities. To this regard, I shunned all gyms and indoor pools for bike rides, pilates, long walks, the weekly “nature” walk with the dogs, and the occasional tennis/basketball games. Moving from Beirut to nearby suburbs really had me reevaluate all outings. Optimally, you want your designated hamster-wheel to be nearby. But if it’s not, then it needs to have an edge- and that’s exactly what gyms in Beirut lacked. The only ones that you might consider joining all basically offered the same programs, machines, and sometimes pool. They had pretty much the same clientele, and often failed to deliver what they promised in terms of hygiene, atmosphere, and comfort.
Last year, I discovered Fitness Zone had taken up the old Racket Club locale in Baabda- proximity, an “edge”. So while I’m overall very satisfied with my membership there, here’s what I wish they’d do online:
- Post updates: whoever is managing their Facebook page and Twitter account is already doing a good job of posting cool updates every now and then. I’d suggest varying the nature of the updates. While they already use SMS for most of their updates on opening hours and classes, they could consider pairing those with updates on their different social media channels. Let us know what’s happening.
- Be consistent: posting at random frequencies can deter your audience from engaging and make it seem as though you’re not really interested in connecting with your community of gym-goers. Make it a habit to Continue reading